Fighting the Cold with Innovation
Creating the Optimal Shopping and Working Environment As December's chill sets in, the cold's impact on people's experiences in commercial venues and smart buildings becomes increasingly evident. Whether it's retail shops, shopping centres, or various smart buildings like offices and public spaces, maintaining an optimal temperature is key to enhancing customer and employee experiences.The Perfect […]
Black Friday: A fading tradition?
What does the data tell us... In an era where online shopping and digital discounts have become the norm, the once-legendary Black Friday extravaganza finds itself at a crossroads. Once hailed as the pinnacle of savings and the ultimate shopping frenzy, Black Friday seems to be losing its sheen. The question arises: Is the allure […]
Introducing: PFM’s Smart Location Data
At PFM, we are always looking for innovative ways to bring value to our clients, and today I am pleased to share with you a significant leap forward in location-based analytics: PFM Smart Location Data.You know us for our accurate footfall counts; now imagine overlaying that with rich mobile app data. The result? A transformative […]
Unlocking the potential of your location at MAPIC 2023
We're thrilled to confirm our presence at MAPIC 2023, from 28-30 November, at the iconic Palais des Festivals in Cannes, France.Discover PFM's cutting-edge solutions at two prime locations:- PFM Experience Centre: Situated at the main entrance, ready to immerse you in a transformative experience.- Stand Riviera R.7.E3: Meet us on the ground floor of the […]
Luxury Retail and Budget Groceries: A Surprising Connection
In a startling revelation, our latest PFM data analysis shows that shoppers frequently visiting high-end retail locations in Paris have a striking preference for affordable grocery shopping.Discovering the trendAt PFM, we put much effort into testing and validating our data insights. With a population of over 11 million in the Greater Paris area, the City […]
Harnessing Data Insights: The Key to Future-Proofing Retail Decisions
The Essential Cornerstone in RetailIn the rapidly evolving retail landscape, one constant is emerging as a critical cornerstone - data. The profound insights derived from data have quickly moved from being a convenience to an absolute necessity. Retailers are increasingly recognising the power of accurate and reliable data insights to inform decision-making, optimise operations and […]
Revolutionising Retail with Data Insights
The future of retail is data Understanding and managing customer behaviour and store operations have taken centre stage. Retail businesses, particularly those operating in busy locations such as high streets, shopping centres and city centres, are increasingly turning to footfall counting and people flow management solutions. These innovative tools help retail operators and real estate […]
6 Key KPIs for Retail Success: Why they’re critical and how to obtain them
In the fast-paced world of retail, understanding and leveraging the right Key Performance Indicators (KPIs) is vital for achieving optimal performance and profitability. From 20th to 27th April 2023, we'll be revealing, one by one, six crucial KPIs that every retailer should focus on to unlock their venues' full potential. This 6-part series will provide […]
How Changing Working Practices Are Impacting Footfall
A Data-Driven Analysis As the world adapts to new working practices, it is no surprise that footfall in towns and cities has also experienced significant changes. At PFM Footfall Intelligence, we have been keeping a close eye on these trends, and our recent data analysis reveals some unexpected and fascinating insights into the impact of flexible […]
PFM Intelligence Group welcomes Lexar Partners as investor
PFM Intelligence welcomes Lexar Partners as investor to further strengthen the organisation and boost the buy & build ambition throughout Europe. Alphen a/d Rijn, Netherlands – PFM Intelligence Group, a leading provider of data analytic solutions based on people flow insights to optimize retail and consumer locations, announced today that it has formed a partnership with […]
