PFM Intelligence Group welcomes Lexar Partners as investor

PFM Intelligence Group welcomes Lexar Partners as investor

PFM Intelligence welcomes Lexar Partners as investor to further strengthen the organisation and boost the buy & build ambition throughout Europe.

 Alphen a/d Rijn, Netherlands – PFM Intelligence Group, a leading provider of data analytic solutions based on people flow insights to optimize retail and consumer locations, announced today that it has formed a partnership with Lexar Partners, a technology focused Dutch investment firm. In corporation with DunPort Capital Management (Ireland) Lexar and PFM have structured the financial resources to expand the business across Europe. The PFM Group has already been expanding even through the pandemic, and has already done two acquisitions so far.

“After various mergers & acquisitions in both the Netherlands and the UK, we are now ready to expand the business across Europe and we are therefore thrilled to announce Lexar Partners as our strategic partner and lead investor,” said Bart Schmitz, CEO of the PFM group. “ At PFM we provide data insights to global customers and PFM is uniquely positioned to become a leading European player in the strongly fragmentated and fast growing retail analytics market. The expertise that Lexar brings will be key as PFM scales and expands its global reach.”

“Having Lexar Partners onboard in combination with the financial firepower of DunPort, allows us to further develop our all-in-data services as subscription model. We provide daily insights which are critical for the largest retail investment firms in the United Kingdom and across Europe. By further developing and applying the proprietary technology of PFM, we create actionable insights and with that we can meet our client demands even better”, Phil Cox said, Managing Director of the PFM UK Group.

“PFM is at the forefront of combining hard and software technology solutions to create unique and actionable insights,” said Sander van Woerden, founding partner of Lexar Partners. “Their expert team has a proven track record of delivering high-quality and long-term reliable insights to customers within a wide variety of markets. PFM is the Google Analytics of the offline market.”

With this partnership and funding, PFM plans to grow their footprint across Europe, whilst continuing developing their analytics dashboards to grow alongside their expanding client needs for key data.

About PFM
The PFM group is an international operating organisation with close to 80 employees. The head office is located in Alphen aan den Rijn and the turnover is expected to grow significantly to almost 20 million euros this year. PFM focusses on providing actionable insights to optimise consumer locations based on visitor and pedestrian analysis in various industries. In addition, the company also supplies all drive-thru systems for all well-known fast food chains across the Benelux and in the UK.

About aforementioned investment no financial details will be shared. PFM was assisted by Catalyst advisors and AKD Amsterdam. More information can be obtained from our marketing marking and communications department on our landline number: +31 172 - 435 901.

About Lexar Partners
Lexar Partners, based in Laren, the Netherlands, is an investment firm that provides growth capital to leading innovative software, technology and e-commerce businesses. Lexar Partners was formed in 2022 by Max van de Blaak and Sander van Woerden, who each have over 15 years of experience in entrepreneurship and the investment industry. Since inception, Lexar Partners has formed partnerships with businesses that are involved in the technology, e-commerce and digital transformation of mental healthcare, education, fitness industries and global connectivity.

Lexar Partners was assisted in this transaction by Lindenaar&Co corporate finance, De Breij, RSM, JSA, RocketX, WebWeaving, Stek and Leeway