Interesting facts & insights

Products: PFM Forecast

In addition to the footfall data that PFM manages on behalf of our clients, we also offer various products to make predictions for the future footfall performance of your assets, such as the PFM Event Monitor and the PFM Forecast. The PFM Forecast is a detailed overview of what you can expect in the coming […]

Products: PFM Annual Overview

We offer numerous products so we can give our customers even more insight into the performance of their retail real estate, for example an extensive annual overview of one or more locations. When preparing an annual overview, specific requirements are always discussed with the client upfront. We like to include external data (such as weather, […]

Privacy & Wi-Fi

Due to frequent news coverage, in particular regarding Wi-Fi, we believe it is of great importance to inform you about how we handle privacy.In this animation we would like to show you how information is obtained using Wi-Fi technology and what measures we have taken with regard to processing the data in accordance with the […]

Rental prices based on Footfall numbers

Wendy Hulshof, senior business consultant at PFM Intelligence Group (known for its counting systems in shopping centers and other retail  areas), processes collected and other related data. This data is already informing clients in their decision making and is also providing new insights between footfall and rental prices.What’s the right rental price for a shop? […]

Black Friday results

In the UK, Black Friday showed an overall decrease in visitor numbers of 4.5% compared to last year. There are some differences between shopping centres, with larger out of town destination malls performing better, with an increase in visitor numbers of almost 1% on Black Friday and an increase of almost 4% on Saturday.As retail […]

Preliminary results of the 1st WiFi4EU call

The European Commission reports there are over 13,000 applications for Wifi4EU, coming in from municipalities of the various EU member states. This project should lead to free Wi-Fi hotspots in public spaces. The installation of these Wi-Fi hotspots must be carried out by installation companies that have registered on the WiFi4EU portal site.In total there […]