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Interesting facts & insights

Privacy & Wi-Fi

Due to frequent news coverage, in particular regarding Wi-Fi, we believe it is of great importance to inform you about how we handle privacy.In this animation we would like to show you how information is obtained using Wi-Fi technology and what measures we have taken with regard to processing the data in accordance with the […]

Rental prices based on Footfall numbers

Wendy Hulshof, senior business consultant at PFM Intelligence Group (known for its counting systems in shopping centers and other retail  areas), processes collected and other related data. This data is already informing clients in their decision making and is also providing new insights between footfall and rental prices.What’s the right rental price for a shop? […]

Black Friday results

In the UK, Black Friday showed an overall decrease in visitor numbers of 4.5% compared to last year. There are some differences between shopping centres, with larger out of town destination malls performing better, with an increase in visitor numbers of almost 1% on Black Friday and an increase of almost 4% on Saturday.As retail […]

Preliminary results of the 1st WiFi4EU call

The European Commission reports there are over 13,000 applications for Wifi4EU, coming in from municipalities of the various EU member states. This project should lead to free Wi-Fi hotspots in public spaces. The installation of these Wi-Fi hotspots must be carried out by installation companies that have registered on the WiFi4EU portal site.In total there […]

Footfall on Black Friday

Black Friday is an informal name for the day following Thanksgiving Day in the United States, fourth Thursday of November, which has been regarded as the beginning of the country's Christmas Shopping season since 1952, although the term "Black Friday" did not become widely recognised or used until the 1980s or later in some regions. Source: WikipediaIn […]

Mapic 2018

MAPIC is the leading international retail real estate event for key property players to build the ultimate retail and leisure mix in order to become a complete lifestyle destination. This year, Ian Muir & Wendy Hulshof from PFM Footfall Intelligence will be visiting MAPIC on November 14th & 15th and they would like to meet you there!

Footfall Index Netherlands

In 2010 Bart Schmitz came up with the idea to launch an industry index for real estate parties in the Netherlands. An economic barometer as a benchmark that would outline a national picture of Shopping in the Netherlands, in which visitor numbers would form the basis. After an intensive preparation and development process in which […]

PFM Footfall Intelligence joins PrivacySIG

PFM Footfall Intelligence values the careful handling of data. We therefore decided to join the PrivacySIG. The Privacy Special Interest Group is a non profit organisation consisting of companies which are developing or involved in the next generation of visitor analytics. It has developed a common "Code of Conduct" which is an agreement between all […]