increase your venue's profitability

SHOPPING CENTRES: people counting and conversion


data driven decision making 

Measuring customer activity in your shopping centre using our advanced people counting systems, enables you to effectively monitor occupancy levels, explore new leasing models and optimise retail spaces but also to maximise shopper engagement and even predict footfall.

PFM  provides valuable analytics solutions that help shopping centres of any size to boost their sales conversion rate and increase traffic flow.  By using our metrics, you can understand the entire customer journey, from the moment they step in to a scheme to the moment they step out, what stores were visited, indoors or outdoors, we have it covered. PFM analysts are committed to making data transparent, understandable and applicable to our client’s needs.

Shopping Centres Counting

get insights in

  • Which store are (or are not) driving traffic
  • What is the impact of new stores
  • What is the effect of an event
  • How to identify hot spots and barriers to movement
  • What percentage are returning customers
  • How many people pass by certain stores compared to people entering
  • How shoppers navigate through your shopping centre


PFM event monitor

Besides day-to-day information on your retail property’s performance, seasonal promotions and events are an effective way to increase footfall in a specific timeframe. But what is the effect on turnover? Or better yet, what is the ROI? Our analysts have profound understanding of marketing activities and the investments involved. In order to measure the success of a specific event, we have developed the PFM Event Monitor, a tool based on the clever usage of footfall data.

This tool provides a clear overview of what the expected footfall should be on the day of your event. The actual footfall numbers in relation to the predicted footfall is the basis for the ROI calculation. If we know the average spending of the customers in a specific shopping centre, we can calculate the turnover caused by the event. Also we are able to include data on media value, such as Facebook likes, shares & reactions and clicks on the shopping centre website, so we can tell you exactly what the media value is of a specific event.

With the introduction of the PFM Event Monitor we have managed to turn data into value in pounds/euro’s. We can provide a clear overview on costs, turnover of footfall and media value of your event. Spend your marketing budget wisely, get in touch with David Sturdy via

Read the full article on the PFM Event Monitor here

Case #1 Leidsche rijn 

The PFM counting systems provide Leidsche Rijn Centrum with important data on visitor numbers and passenger flows. This data is centrally stored and analysed, which means that management knows very well what is happening in the shopping centre and is able to use the data. In addition, the data is available to the retailers, giving the retailer insight into their own store performance.


PFM have supplied Westfield footfall systems for both London and Stratford sites covering all entry exits, zones and internal flow points. The system provides centre management with vital informa- tion on centre performance and flows around the retail space. The size and complexity of each site needed a flexible solution from PFM. PFM are proud to have been providing this service to Westfield since 2008.

Case #3 INTU

PFM were approached by intu in 2016 to provide a more reliable solution for their extensive portfolio of centres. They had a number of different suppliers at the time but were not really happy with any of them. PFM offered to complete an initial installation to prove our capability and demonstrate the quality of our systems and the backup service we offer. After that we gradually rolled out our solution over a 12 month period.


If you have any questions or you would like to know more about our solutions? Please contact me: