pfm footfall intelligence: bpeople counting, data analysis & interpretation


Retail Analytics

Retail today is being shaped by empowered customers asking for more and more comfort, adaptability, cooperation and flexibility from retailers. To keep customers happy in this fiercely competitive industry, retailers employ Retail Analytics in order to gain information and insights concerning their shopping experience. They use these insights to ensure  customers keep coming back. These insights provide information about store traffic, inventory levels, staff planning, conversion ratios and more. In essence, Retail Analytics is used to improve decision making, to run your business more efficiently and to enhance customer service. It also helps in understanding the target audience and demographic.        

We count in

Over 35.000 shops

Over 30 transport hubs

450 shopping centres

 More than 600 streets

Make profitable decisions using Retail Analytics

Now more than ever it is important to predict and connect to your customers’ retail needs. These challenging times for retailers require them to offer exactly what the customers want, for the right price and at the right time. The field of retail analysis is far more than trivial data analysis, using techniques like data science to combine and interpret any set of qualitative and quantitative data. The important part is not only to understand what the data means, but also being able to translate this into actionable and valuable insights for retailers to improve their store’s performance.        

People counting analytics

The real potential of any store or shopping centre is the amount of traffic. People counting analytics is key for retailers to understand the number of visitors in their store right now, or during any given time period. This data is the source from which retailers can obtain and comprehend information about the number of people physically in the store and the number of people leaving without converting to a specific goal. Besides increasing the conversion ratio, other results to be achieved are:

  • Customer flow management
  • Identifying customer trends
  • Interpreting the results and effects of promotions or marketing campaigns
  • Improving staff planning and optimising employee expenditures
  • Deciding on the best possible opening hours

Enhance the shopping experience at your location

Whether you are the owner of a small retail store or manage a large shopping center, in order to make smart business decisions, reliable and robust  footfall data is a necessity.  . Retail Analytics has evolved into being one of the most effective tools out there for retailers. The information and insights enable  fact based, insight-driven decision making to enhance financial, operational and strategic excellence. Retailers need to  understand what drives their customers and gain better  intelligence to improve the experience customers have at their location.     


Successful Retail Analytics cases  

At PFM we have many successful cases of counting people in retail locations. Some highlights of how retail analytics has been used to increase sales:

This global sport brand had a clear wish to count the number of visitors in their stores. They gain a deep understanding of not only optimal staff planning and instore routing, but also in conversion per store. They are able to turn their understanding and insights into informed decisions to improve store performance. This has already led to an improvement in turnover and will remain to be an important part of their strategy for the future.   

C.A.S.T is a trading platform for shoes, bags, leather goods, travel articles and accessories.  They required more insight into visitor movements in order to better match supply and demand. PFM Footfall Intelligence has helped this modern indoor shopping centre to optimise their business because the insights have helped them service specific product segments to the right visitors on special opening days.  

Want to learn more about how Retail Analytics has improved retail locations? We have made an overview of our cases here.  


We count people in various environments

We  specialise in 4 main commercial counting areas; streetsshopping centresshops and stations. We recognise that every area needs a different approach.  Specific counting solutions are offered for each different location and business. We offer a number of different counting devices, including infrared, thermal, 3D stereoscopic and wi-fi/Bluetooth counters to get high quality footfall data. We have summarised how it works and which results can be obtained here. We don’t have a “one size fits all” approach  at PFM Footfall Intelligence, we offer tailor-made footfall solutions every time. Are you curious to see what we could do for your location? Contact us through +44 7801 596445 or Together we will optimize your location.