pfm footfall intelligence: people counting, data analysis & interpretation
Customer Counting to improve business performance
It is a must nowadays for retailers to have an adequate customer counting technology system. Having this will allow to optimise customer experience and, therefore, beat the competition. Measuring customer traffic is the best solution to collect factual data. By investing in a customer counting system from PFM Footfall Intelligence, you gather important customer data. The customer data will be analysed to improve business and store performance. The collected data will allow you to make informed decisions based on reliable data related to staff optimisation, product portfolio and customer service. This, consequently, will boost conversion rates and overall store performance.
Smart decision making is all about applying the insights gained from analysing customer data.
And that is exactly what we do here at PFM.
Customer data offers many valuable insights
The conversion rate is the percentage of customers who come into your store versus the people who leave your store with a purchase.
Information on your busiest hours enables you to allocate the right number of staff to serve incoming traffic and provide better service to customers.
How long do people stay in your store or shopping centre on average? And do they stay long enough to make a purchase? How does dwell time develop over time?
Gain quantitative insights on the impact of marketing campaigns and leverage performance to establish the most profitable leasing rates.
Insights on the number of returning visitors is valuable as they are more likely to purchase goods than a new customer.
We count in
Over 35.000 shops
The significance of customer counting
In today’s competitive environment retailers that don’t measure customers are falling short. Customer traffic is a valid measure of a store’s marketing and performance. By analysing the gap between the number of people entering a store and the actual purchases made, it is possible to analyse the customer journey and find explanations for the lack of transactions. Make sure you do not fall behind and start using this must-have tool to use in both operational and strategic decisions.
PFM Footfall Intelligence data analysis, perception & forecasting
From entrance to exit - the insights
Counting customers means measuring the following elements:
· How many people actually come in and leave the store
· What is the busiest time across the year
· What is the conversion rate of the store
· How long do customers tend to hang around in the shop
· Is this customer a returning customer
Our approach to customer counting
At PFM Footfall Intelligence we have the knowledge and experience to understand that there is no one-size-fits-all strategy when it comes to improving store performance and conversion rates across different markets. The only way to make an informed business decision is by analysing complete and trustworthy customer data. The collected data is the foundation of our business and provides a custom approach and solution to each client.
people counting in several markets
At PFM Footfall Intelligence we have counted customers in over 35.000 shops, over 30 transport hubs, 450 shopping centres, and in more than 600 streets. We specialise in people counting in the following markets
contact us and start your customer counting today
Do you have questions about our customer counting systems? Please contact me:
You can rely on our proven expertise in people counting and related data science. Contact us for any questions, if you would like to know more about our solution or previous cases, or if you are curious to see what we can do for your location. Get in touch through me.