The importance of data


At PFM people counting and collected data is the foundation of our business. Footfall data enables you to make informed and reliable decisions on staff optimization, product portfolio and customer service. These factors will increase conversion rates and improve store performance.

We offer systems to count and track people movement in any indoor or outdoor situation. To get the most out of your PFM equipment, we can offer you a flexible range of reporting tools. If you have specific requirements we can customise to your needs. If you prefer to use your own systems and reporting tools, we then connect you to our API (Application Programming Interface). Your data is always safely transmitted and checked daily for any discrepancies.


1. Facts that can be analysed or used in an effort to gain knowledge or make decisions; information.
2. Statistics or other information represented in a form suitable for processing by computer.


The importance of data doesn’t revolve around how much data you have, but what you do with it. At PFM, we analyse & interpret data for our clients in order to find answers that enable smart decision making, optimise store staff- & store performance and increase revenue.

Data comes in all types of formats, for instance, structured or numeric data in traditional databases or unstructured text documents and financial transactions. more importantly, our experienced business consultants are able to transform these various data sets into comprehensive overviews for our clients. We advise based on thorough research of your data, so that you can optimise your business strategy.


At PFM, everything is about data, combining and applying it in and around physical stores, shopping centres, stations and shopping streets. Our data specialists work with a wide range of qualitative (social behaviour) and quantitative (visitor numbers) data from 3rd party channels.

For example, we use national and city data and the knowledge we have built over the years to provide industry indexes and benchmarks in cooperation with our clients. These metrics are available to you without having to invest in equipment or long-term contracts.