News

Interesting facts & insights

Black Friday Data

A lot has been said about Black Friday. Stakes were high! Some were very negative upfront, others positive! Based on recent news coverage it is fair to say Black Friday helped several big retailers achieve record sales! At PFM we like to look at the footfall numbers during Black Friday (and the Saturday after). YoY […]

Ready for the holiday season?

Even though it is ‘only’ October the holiday season is already in full swing. The importance of retail’s performance in the coming months can determine a store’s trajectory in a year where the industry has had some serious struggles. With almost weekly news on bankruptcies and brands having difficulties keeping their numbers positive, the stakes […]

Introducing Susan van Wissen

We would like to take this opportunity to welcome Susan van Wissen as Product Owner at PFM Footfall Intelligence. As a Product Owner Susan will be the link between our clients and our software development teams. With innovation as core value of number 1, it is her goal, together with the multifunctional development team, to exceed […]

Privacy & Wi-Fi

Due to frequent news coverage, in particular regarding Wi-Fi, we believe it is of great importance to inform you about how we handle privacy.In this animation we would like to show you how information is obtained using Wi-Fi technology and what measures we have taken with regard to processing the data in accordance with the […]