Understand the customer journey and increase profit

Knowledge is key

Retail is on the move, so as a retailer it is important to know what moves your customer to and in your shop(s). A profound understanding of constantly changing shopper behaviour enables you to adjust your strategy at any given moment. We started with placing counting devices at store entrances and have developed solutions that translate multiple data sources into valuable insights for our clients. We provide detailed information on shopper behaviour and customer movement such as how long people stay in your store, what route do they take, where do customers stop and what do they spend in your store on average.
Find out different aspects of retail footfall intelligence.

Find out

  • What signage works
  • What type of display attracts the most customers
  • What happens when you increase the number of staff in certain areas
  • What effect a window display has on the purchase of certain products
  • How to improve sales performance
  • How to increase conversion
  • How to improve your customer service



Our online platform, the PFM Retail Dashboard, enables you to access your data whenever and wherever you want. Easy to understand information enable our clients to improve store performance and layout, maximize sales potential and enhance efficiency in staffing. Would you like to know more about our retail solutions and how we can help improve your store’s performance? Please contact our retail specialist, Daniel Halstead,
All information in responsive and convenient dashboard apps.


PFM were contracted to supply the very first store in Covent Garden London with a footfall system. We had to work closely with Urban’s architects to Ensure our system installation merged seam-lessly with the store design which featured open ceilings with exposed pipework.

Case #2 LUSH

When PFM were first contacted by Lush they had already installed a competitors system in 20 stores but were not happy with the results they were seeing. We offered to initially replace these systems in order to prove the efficiency of our installation process.  


PFM has been providing a footfall solution to Vision Express in the UK and Ireland for over 20 years. We are flexible in our approach to solutions provision. For Grand Vision we supply raw data directly onto the clients own BI system for reporting on store performance.


If you have questions or you would like to know more about our retail solutions? Please contact me:

Contact Daniel Halstead for Shops
Daniel Halstead - Retail Specialist Phone +44(0)7765911877