6 Key KPIs for Retail Success: Why they’re critical and how to obtain them
In the fast-paced world of retail, understanding and leveraging the right Key Performance Indicators (KPIs) is vital for achieving optimal performance and profitability. From 20th to 27th April 2023, we'll be revealing, one by one, six crucial KPIs that every retailer should focus on to unlock their venues' full potential. This 6-part series will provide […]
How Changing Working Practices Are Impacting Footfall
A Data-Driven Analysis As the world adapts to new working practices, it is no surprise that footfall in towns and cities has also experienced significant changes. At PFM Footfall Intelligence, we have been keeping a close eye on these trends, and our recent data analysis reveals some unexpected and fascinating insights into the impact of flexible […]
PFM Intelligence Group welcomes Lexar Partners as investor
PFM Intelligence welcomes Lexar Partners as investor to further strengthen the organisation and boost the buy & build ambition throughout Europe. Alphen a/d Rijn, Netherlands – PFM Intelligence Group, a leading provider of data analytic solutions based on people flow insights to optimize retail and consumer locations, announced today that it has formed a partnership with […]
Proudly supporting those who serve
Armed Forces Covenant The Armed Forces Covenant is not a charitable organisation. It is a promise from the nation to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and are not disadvantaged in their day-to-day lives. We are committed […]
We are a carbon neutral business
The UK's Carbon Offsetting Initiative Helping British Individuals and Businesses make an impact on Climate Change is the reason Carbon Neutral Britain was founded in 2020.Due to overwhelming support the organisation has rapidly expanded, with an new headquarters based in Central London. So far their projects have already offset over 500,000 Tonnes of CO²e and planted […]
Footfall data insights following the Birmingham 2022 Games
The Commonwealth Games The Commonwealth Games are a multi-sport event held every four years and involve the member states of the Commonwealth of Nations and its overseas territories. The Commonwealth Games now involve between 4,500 and 5,000 athletes, making them the second largest sporting event in the world after the Summer Olympics. This year, the […]
PFM strengthens market position with the acquisition of Storescan
Data insight company PFM, specialist in providing insight into footfall flows in and around retail destinations, has purchased the Utrecht-based company Wifiprofs B.V. Trading under the name StoreScan, the company has grown into a strong player in the retail analytics market over the past few years. With this acquisition PFM strengthens its market position in […]
PFM Intelligence Group en Apache Log4j
Security AdvisoryRecently, a critical vulnerability called LogJam or Log4Shell was found in Apache Log4j. This is software that is widely used in web applications and all kinds of other systems. This vulnerability allows an attacker to execute arbitrary code on the affected system.The National Cyber Security Center indicates that it is actively scanning for the […]
Turn insight into improvements for high streets and coastal towns.
Before knowing, you have to measure. At PFM we specialise in the knowledge of measuring people flows in a privacy-safe manner. We aim to provide you with a clear overview of not only the current visitor numbers or occupancy rates of a particular area, but also the subsequent actions, where you can actively see what certain […]
Footfall in shopping areas
Better insight through measurement. Since the pandemic, everyone is talking about the 'new normal'. From data, we know that patterns first change before people come to this realisation. This is exactly what we are already seeing in the visitor data of shopping areas & shopping centres. The graph above shows, for example, that the number of […]
