Planet PFM: our world of data and retail analytics
In a world of data driven decision making were IoT and data are key topics every day, how can you make innovation innovative? By doing something quite out of the ordinary! Some years ago Bart Schmitz, CEO of the PFM Intelligence Group, had an idea. He wanted to create a mobile demonstration model to present the […]
Syntrus Achmea works with PFM
When managing shopping centers, insight into visitor flows is of great importance. Many real estate investors use a counting system for this purpose, including Syntrus Achmea Real Estate & Finance.Boris van der Gijp (Director of Commercial Real Estate at Syntrus Achmea Real Estate & Finance): “In recent years we have gained broad experience with counting […]
Black Friday Data
A lot has been said about Black Friday. Stakes were high! Some were very negative upfront, others positive! Based on recent news coverage it is fair to say Black Friday helped several big retailers achieve record sales! At PFM we like to look at the footfall numbers during Black Friday (and the Saturday after). YoY […]
Is Black Friday the most important day for retail?
Shopping on Black Friday Promotions and lots of discounts. That is how we know Black Friday. Over the years, this hype has grown in popularity to such an extent that it is time to take a closer look at how important Black Friday really is for retail.HistoryThere is some uncertainty about the origin of the […]
Introducing Tim Drayton
Meet Tim Drayton, our Account Executive in the UK office. Tim recently joined PFM and is ready to take customer service and account management to the next level. “It is a privilege to work with so many interesting clients with challenging requirements. There is nothing more rewarding than being able to provide our clients with […]
Ready for the holiday season?
Even though it is ‘only’ October the holiday season is already in full swing. The importance of retail’s performance in the coming months can determine a store’s trajectory in a year where the industry has had some serious struggles. With almost weekly news on bankruptcies and brands having difficulties keeping their numbers positive, the stakes […]
Data as an essential management tool for Hoog Catharijne
‘The interpretation of our big data is too complex to just simply do by yourself on a spreadsheet. It’s a profession in its own right and we’re happy about the part PFM plays in all this. Good working hardware is only half the story, good reports are the other half.’ Jeroen Puik, Deputy Center Director […]
Introducing Susan van Wissen
We would like to take this opportunity to welcome Susan van Wissen as Product Owner at PFM Footfall Intelligence. As a Product Owner Susan will be the link between our clients and our software development teams. With innovation as core value of number 1, it is her goal, together with the multifunctional development team, to exceed […]
Products: PFM Forecast
In addition to the footfall data that PFM manages on behalf of our clients, we also offer various products to make predictions for the future footfall performance of your assets, such as the PFM Event Monitor and the PFM Forecast. The PFM Forecast is a detailed overview of what you can expect in the coming […]
Products: PFM Annual Overview
We offer numerous products so we can give our customers even more insight into the performance of their retail real estate, for example an extensive annual overview of one or more locations. When preparing an annual overview, specific requirements are always discussed with the client upfront. We like to include external data (such as weather, […]
