Footfall data insights following the Birmingham 2022 Games
The Commonwealth Games The Commonwealth Games are a multi-sport event held every four years and involve the member states of the Commonwealth of Nations and its overseas territories. The Commonwealth Games now involve between 4,500 and 5,000 athletes, making them the second largest sporting event in the world after the Summer Olympics. This year, the […]
PFM strengthens market position with the acquisition of Storescan
Data insight company PFM, specialist in providing insight into footfall flows in and around retail destinations, has purchased the Utrecht-based company Wifiprofs B.V. Trading under the name StoreScan, the company has grown into a strong player in the retail analytics market over the past few years. With this acquisition PFM strengthens its market position in […]
Annual overview of visitor counts in the Netherlands
Another year has gone by. Corona is still taking hold, resulting in lockdowns, staggered shopping, keeping to the half-metre mark and the use of a mouth mask. What effect does this have on the crowds in the Dutch district centres & inner-city shopping centres?Last year we had to deal with the measures concerning corona. 1.5 […]
PFM Intelligence Group en Apache Log4j
Security AdvisoryRecently, a critical vulnerability called LogJam or Log4Shell was found in Apache Log4j. This is software that is widely used in web applications and all kinds of other systems. This vulnerability allows an attacker to execute arbitrary code on the affected system.The National Cyber Security Center indicates that it is actively scanning for the […]
Turn insight into improvements for high streets and coastal towns.
Before knowing, you have to measure. At PFM we specialise in the knowledge of measuring people flows in a privacy-safe manner. We aim to provide you with a clear overview of not only the current visitor numbers or occupancy rates of a particular area, but also the subsequent actions, where you can actively see what certain […]
Footfall in shopping areas
Better insight through measurement. Since the pandemic, everyone is talking about the 'new normal'. From data, we know that patterns first change before people come to this realisation. This is exactly what we are already seeing in the visitor data of shopping areas & shopping centres. The graph above shows, for example, that the number of […]
Improve match between product assortment and visitors
Improving through innovation. Camera and image processing technologies are developing very fast. Our innovation- and data teams have made it a full time job to filter all interesting developments for you. Did you know that with the new generation of imaging sensors, the entire customer journey can be measured privacy proof? Nowadays there is no limit […]
The ultimate retail-analytics roadshow – ready for action
PFM Data roadshow goes MAPIC. After the official launch of the PFM data experience center on October the 14th, the truck was located at PROVADA real estate fair in Amsterdam. Or at least, on premise of the NHOW hotel adjacent to the RAI due to absence of available floor space on the exhibition itself. With this […]
Security Management Solution
Staying Safe Means Staying in ControlOur Control Centre is a fully integrated user interface for managing video, access control and alarms. It puts everything at your fingertips. Easy to install and intuitive to operate, Control Centre video management software gives you vision, sound and oversight of all cameras, from 1 to 100,000. Unrestricted licensing allows unlimited […]
Update on footfall development since covid-19 in the UK
Since the outbreak of Covid-19 in the UK, we have seen an unprecedented decrease in footfall. At its worst, footfall was almost 93% down on the same day compared to the previous year.The chart below shows the footfall development over the last few weeks, combined with the number of covid-19 cases. We continue to monitor […]
