Privacy & Wi-Fi
Due to frequent news coverage, in particular regarding Wi-Fi, we believe it is of great importance to inform you about how we handle privacy.In this animation we would like to show you how information is obtained using Wi-Fi technology and what measures we have taken with regard to processing the data in accordance with the […]
PFM in SCN: PFM Event Monitor as a strategic and operational business
Edwin Brugman of SCN talking to Joost van Vlimmeren (data analyst at PFM Footfall Intelligence) and Joost van Dijk (account manager shopping centers at asr real estate) about the importance of data, the added value of data analysis and interpretation and the PFM Event Monitor .PFM’s product Event Monitor is a result of the prediction […]
Rental prices based on Footfall numbers
Wendy Hulshof, senior business consultant at PFM Intelligence Group (known for its counting systems in shopping centers and other retail areas), processes collected and other related data. This data is already informing clients in their decision making and is also providing new insights between footfall and rental prices.What’s the right rental price for a shop? […]
Footfall Predictions in the run-up towards Christmas
The most beautiful time of the year is almost here!! This means that Christmas shopping is in full swing. Whether you are a retailer and wish to prepare for peak hours or you want to go shopping yourself, we can help by predicting what you could expect during this years’ Christmas Rush. This way can […]
Black Friday results
In the UK, Black Friday showed an overall decrease in visitor numbers of 4.5% compared to last year. There are some differences between shopping centres, with larger out of town destination malls performing better, with an increase in visitor numbers of almost 1% on Black Friday and an increase of almost 4% on Saturday.As retail […]
Footfall on Black Friday
Black Friday is an informal name for the day following Thanksgiving Day in the United States, fourth Thursday of November, which has been regarded as the beginning of the country's Christmas Shopping season since 1952, although the term "Black Friday" did not become widely recognised or used until the 1980s or later in some regions. Source: WikipediaIn […]
Mapic 2018
MAPIC is the leading international retail real estate event for key property players to build the ultimate retail and leisure mix in order to become a complete lifestyle destination. This year, Ian Muir & Wendy Hulshof from PFM Footfall Intelligence will be visiting MAPIC on November 14th & 15th and they would like to meet you there!
Footfall Index Netherlands
In 2010 Bart Schmitz came up with the idea to launch an industry index for real estate parties in the Netherlands. An economic barometer as a benchmark that would outline a national picture of Shopping in the Netherlands, in which visitor numbers would form the basis. After an intensive preparation and development process in which […]
PFM Footfall Intelligence joins PrivacySIG
PFM Footfall Intelligence values the careful handling of data. We therefore decided to join the PrivacySIG. The Privacy Special Interest Group is a non profit organisation consisting of companies which are developing or involved in the next generation of visitor analytics. It has developed a common "Code of Conduct" which is an agreement between all […]
Can you lose visitors when you have a counting system?
Recently an article was published on the ‘loss’ of a million visitors thanks to counting systems that could not count. You might be wondering how is this possible? From our perspective, we believe this should not be possible. It all comes down to personal attention and customer service, something that we take great pride in […]
