reduce travel time and improve security

Stations: understand and improve passenger flows and experience

The importance of optimising passenger flows around stations  

Measure movements 

Optimising passenger flows around stations and airports is important operationally and for enhancing the customer experience and safety. Thanks to our accurate and advanced people counting capabilities, we are able to identify even the most complex behaviours.

PFM is working continuously to measure movements, identify patterns, and predict trends. Our vision for the public transport sector is characterised by the combination of Business Intelligence Visitor Data, Machine Learning & AI.

Data from PFM people counting systems reveals how many people visit a station and the purpose of the visit, was it to travel, visit retail, eat at a restaurant, meet someone or a combination. By combining this with areas of high traffic within the station you can optimize the retail spaces and ensure you have the right tenant mix by zone, allowing you to measure and track your investment, attract new tenants and realise your ROI.

By measuring the usage of various facilities throughout the station, such as information points, ticket sales and lavatories, you can make informed decisions  supported by data on staff schedules that accurately reflect the passenger’s demand.

   get insights in

  • How many people enter and exit the station
  • What is the relation between visitor and travellers
  • How long do people stay on average 
  • How to identify hot spots and barriers to movement
  • How to act efficiently in case of emergency

The London Tube, with its 275 stations, is among the most advanced metropolis in Europe. They have installed PFM detectors over the past few years to collect visitors analysis to improve service and safety. Recently, the 2000th detector was installed, so that no passenger is un-counted leaving the station.

Analysis of blended data

Thanks to our clever combination of sensors and measuring systems, combined with WiFi- and Bluetooth data and other third party data PFM provides the most sophisticated analysis of blended data. The monitoring system reduces travel time, costs, improves security and ensures that the environment is less burdened by minimising waiting times.

Would you like to know more about counting footfall in complex public transport areas, please contact us,  



Network Rail is at the heart of revitalizing Britain's railway. From Crossrail - Europe's largest civil engineering project - to investment in world-class stations and major programmes of electrification, they are involved in some of the most ambitious and diverse ventures that the UK has ever seen.


PFM have been awarded a contract to supply a site-wide footfall system to cover the full 64 acre site gradually over the 5-year build schedule. The site will be divided into distinct Neighbour-hoods and we will deliver footfall data for each of these as well as an overall site total.

Case #3 LUSH

When PFM were contacted by Lush they had already installed a competitors system in 20 stores but were not happy with the results. We offered to initially replace these systems in order to prove the efficiency of our installation process and at the same time improve system accuracy.


If you have any questions or you would like to know more about our counting solutions? Please contact me: