pfm footfall intelligence: people counting, data analysis & interpretation
retail people Counting
Did you know that when consumers have a positive shopping experience their spending is increased by almost 40%! People counting (footfall) is a crucial element in yielding insights and understanding the factors contributing to this positive experience for retail customers. Variables such as the effectiveness of promotional campaigns, staffing solutions and physical store optimization all have impacts on this experience for the consumer. Converting these insights into useful and practical actions will help you improve your store’s performance and increase profits. Having reliable people counting system is common practice within the retail industry, so it is imperative that you don’t get left behind!
We count in
Over 35.000 shops
The advantages of footfall data for retailers
The benefits of footfall data for retailers can be split up in 4 main focus areas:
optimal staff allocation
People counting systems will allow you to optimise staff planning and daily operations by determining the correct number of staff to attend to customers and achieve outstanding customer service. There will be a positive correlation between improving customer service and maximising the sales opportunities. As a retailer, you will be provided with insights into the amount of staff required during holiday periods, the effectiveness of staff during peak and non-peak hours, as well as being able to construct and understand reliable forecasts. In addition to this, the data provided will assist with improved financial structure which will ultimately benefit the retailers profitability.
marketing campaigns performance
Footfall data allows you to measure and quantify the impact that marketing strategies have. Analysing this data allows you to understand factors such as the frequency of new or returning customers, whether target audience are in attendance, ROI, conversation rates etc. Ultimately, helping you as the retailer to make improved budgeting decisions during the process of creating future campaigns.
understanding customer behaviour
To stand out from other retailers, applying footfall behavioural analysis allows you to gain insights to elements such as: the time customers spend within the store, popular routes that customers use within the store, product placement optimisation, waiting times and more. Being able to turn these valuable insights into meaningful reports permit you to discover and improve your store performance.
How do we count in your retail location?
PFM Footfall Intelligence data analysis, perception & forecasting
Retail people counting systems
reach out and start your people counting today
You can rely on our proven expertise in retail people counting and related data science. Contact us if you have any questions, if you would like to know more about our solution or if you are curious to see what we can do for your location. Please reach out to me: