pfm footfall intelligence: people counting, data analysis & interpretation


use people counting to improve store performance

It all starts with people counting! Collecting and analysing data is our core business. We offer systems to count and track people movement in several commercial areas. In recent years, we have specialised in 4 focus areas; shops, shopping centres, streets and stations. Each of these markets requires its own approach and customer specific solution. By analysing and interpreting data for our customers, we offer valuable insights that can help improve their business performance.

visitor data offers many valuable insights 


The conversion rate is the percentage of customers who come into your store versus the people who leave your store with a purchase. 

Staff planning

Information on your busiest hours enables you to allocate the right number of staff to serve incoming traffic and provide better service to customers.  

Dwell time

How long do people stay in your store or shopping centre on average? Do they stay long enough to make a purchase?  How does dwell time develop over time? 


Gain quantitative insights on the impact of marketing campaigns and leverage performance to establish the most profitable leasing rates.

Returning visitors

Insights on the number of returning visitors is valuable as they are more likely to purchase goods than a new customer. 

We count in  

Over 35.000 shops

Over 30 transport hubs
450 shopping centres
More than 600 streets



the importance of people counting   

If you would ask us the meaning of people counting, we would have to say it forms the basis of all strategic and operational decision making in any business that includes customers. Above all, traffic is the real potential of a store, shopping centre, station, shopping street etc. In order to understand and realise the potential of your customers, you would have to start counting the amount of people coming into your commercial area. People counting has come a long way since its early integration to the business. Managers have been looking at data more and more, so they can draw conclusions on what is happening at a certain location. Certainly, there are a lot of components that have to come together for a visitor to become a customer. Once you realise this, you can start optimising your business performance.

Data analysis, interpretation & predictions

It first of all starts with people counting systems and the massive amount of data they produce. We convert this data into valuable insights for our customers. We set up clear reports in which our customers can see what is happening at their location. These reports enable our clients to data-driven decision-making. We take the extra step by using all available data to make predictions.  Because of this we can offer our customers information on what they can expect in terms of visitor numbers on each day, with an accuracy of 80-95%.


We count in 4 focus areas   

PFM Footfall Intelligence is specialised in people counting in four focus commercial areas. Because we have so many years of experience we understand that all of these different markets require a different strategy and approach. We always visit your location after which we come up with a tailor-made solution that fits your needs perfectly. We count in: 

• Shops

Counting people in shops is crucial for retailers nowadays. Retailers should be aware of what drives a customer to their stores. Understanding the customer journey will help you improve your store performance, and in turn, increase profit. Customer behaviour is complex and continually changing. Our retail solution enables you to make quick changes in strategy, whenever needed, based on reliable data. 

• Shopping centres

Counting people in shopping centres is key to maximising the return on real estate investments. Understanding which stores are performing well, the impact of new stores, the effect of events, what routes customers take and more is of great value in making data driven decisions. By using this data you can keep track of occupancy levels, look into new leasing models and optimise retail spaces. This in turn will boost shopper engagement and allows you to anticipate on future footfall. 

• Streets

Counting people in streets means measuring the performance of your town or city. Municipal authorities will have a better understanding of the way people ‘use’ certain cities. By grasping the attraction of the city, the barriers to movement, how people navigate and what happens in case of an emergency it is possible to increase city safety. On top of this, urban planning is more accessible. We monitor pedestrian flows and retail traffic 24/7.   

• Stations

Counting people in stations and other public transport areas means understanding and improving passenger flows. Information about the number of people coming in and out of stations, the duration of stay, hotspots, barriers to movement and what happens in case of emergencies will allow for major improvements. These improvements can reduce travel time, improve security and guarantee a smoother environment due to reduced waiting times. 


Do you have questions about our people counting systems? Please contact me: :