pfm footfall intelligence: people counting, data analysis & interpretation


use people counting to improve store performance

It all starts with people counting! Collecting and analysing data is our core business. We offer systems to count and track people movement in several commercial areas. In recent years, we have specialised in 4 focus areas; shops, shopping centres, streets and stations. Each of these markets requires their own approach and customer specific solution. By analysing and interpreting data for our customers, we offer valuable insights that can help improve their business performance.

visitor data offers many valuable insights 


The conversion rate is the percentage of customers who come into your store versus the people who leave your store with a purchase. 

Staff planning

Information on your busiest hours enables you to allocate the right number of staff to serve incoming traffic and provide better service to customers.  

Dwell time

How long do people stay in your store or shopping centre on average? Do they stay long enough to make a purchase?  How does dwell time develop over time? 


Gain quantitative insights on the impact of marketing campaigns and leverage performance to establish the most profitable leasing rates.

Returning visitors

Insights on the number of returning visitors is valuable as they are more likely to purchase goods than a new customer. 

We count in  

Over 35.000 shops

Over 30 transport hubs
450 shopping centres
More than 600 streets



the importance of people counting   

If you would ask us the meaning of people counting, we would have to say it forms the basis of all strategic and operational decision making in any business that includes customers. Above all, Traffic is the real potential of a store, shopping centre, station, shopping street etc. In order to understand and realise the potential of your customers, you would have to start counting the amount of people coming into your commercial area. People counting has come a long way since its early integration to the business. Managers have been looking at data more and more, so they can draw conclusions on what’s happening at a certain location. Certainly, there are a lot of components that have to come together for a visitor to become a customer. Once you realise this, you can start optimising your business performance.

Data analysis, interpretation & predictions

It first of all starts with visitor systems and the massive amount of data that they produce. This data is then converted by us into valuable insights for our customers. We set up clear reports in which our customers can see what is happening at their location. These reports enable our clients to data-driven decision-making. We can even take this one step further. With all available data we are able to make predictions. Because of this we can offer our customers information on what they can expect in terms of visitor numbers on each day, with an accuracy of 80-95%.


Do you have questions about our people counting systems? Please contact me: :