Intelligent DATA

decisions driven by data make you profitable 

// smart data usage

The importance of data doesn’t revolve around how much data you have, but what you do with it. At PFM, we analyse & interpret data for our clients in order to find answers that enable smart decision making, optimise store staff- & store performance and increase revenue.

Data comes in all types of formats, from structured, numeric data in traditional databases to unstructured text documents and financial transactions. Our experienced business consultants are able to transform various data sets into comprehensive overviews for our clients. We advise based on thorough research of your data, so you can optimise your business strategy.

By analysing different data from various sources, we can predict your visitor numbers for your store or shopping centre at any given time. By using this information, you can plan staffing, security etc.

1. Facts that can be analysed or used in an effort to gain knowledge or make decisions; information.
2. Statistics or other information represented in a form suitable for processing by computer.


At PFM Footfall counters and its collected data is the foundation of our business. Footfall data enables you to make informed and reliable decisions on staff optimization, product portfolio and customer service. These factors will increase conversion rates and improve store performance.


At PFM, everything is about data, combining and applying it in and around physical stores, shopping centres, stations and shopping streets. Our data specialists work with a wide range of qualitative (social behaviour) and quantitative (visitor numbers) data from 3rd party channels.