the importance of data 

// data check

At PFM people counting and collected data is the foundation of our business. Footfall data enables you to make informed and reliable decisions on staff optimization, product portfolio and customer service. These factors will increase conversion rates and improve store performance.

We offer systems to count and track people movement in any indoor or outdoor situation. We can supply a total package to meet your every requirement, from a simple battery-powered infrared system to a combination of IP cameras and state-of-the-art laser technology.

To get the most out of your PFM equipment, we can offer you a flexible range of reporting tools. You can use our comprehensive retail dashboard, making it easy and fast to report all kinds of data. If you have specific requirements we can customise to your needs. If you prefer to use your own systems and reporting tools, we then connect you to our API (Application Programming Interface).

Your data is always safely transmitted and checked daily for any discrepancies.

1. Facts that can be analysed or used in an effort to gain knowledge or make decisions; information.
2. Statistics or other information represented in a form suitable for processing by computer.


The importance of data doesn’t revolve around how much data you have, but what you do with it. At PFM, we analyse & interpret data for our clients in order to find answers that enable smart decision making, optimise store staff- & store performance and increase revenue.


At PFM, everything is about data, combining and applying it in and around physical stores, shopping centres, stations and shopping streets. Our data specialists work with a wide range of qualitative (social behaviour) and quantitative (visitor numbers) data from 3rd party channels.