Empowering C&A staff planning
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
Empowering C&A staff planning
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
Empowering C&A staff planning
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
Empowering C&A staff planning
Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.
The challenge
In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.
The challenge
In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.
The challenge
In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.
Our approach
By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.
Deployment of PFM footfall counters
We equipped over 1,500 of C&A's European stores with our state-of-the-art footfall counters, ensuring accurate visitor number counting.
Centralised data collection
All visitor data was channelled to the C&A headquarters in Düsseldorf, providing a centralised perspective for strategizing staff planning.
Daily reporting
Store management received daily reports detailing visitor numbers. This real-time data was pivotal in making immediate staff planning decisions.
Our approach
By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.
Deployment of PFM footfall counters
We equipped over 1,500 of C&A's European stores with our state-of-the-art footfall counters, ensuring accurate visitor number counting.
Centralised data collection
All visitor data was channelled to the C&A headquarters in Düsseldorf, providing a centralised perspective for strategizing staff planning.
Daily reporting
Store management received daily reports detailing visitor numbers. This real-time data was pivotal in making immediate staff planning decisions.
Our approach
By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.
Deployment of PFM footfall counters
We equipped over 1,500 of C&A's European stores with our state-of-the-art footfall counters, ensuring accurate visitor number counting.
Centralised data collection
All visitor data was channelled to the C&A headquarters in Düsseldorf, providing a centralised perspective for strategizing staff planning.
Daily reporting
Store management received daily reports detailing visitor numbers. This real-time data was pivotal in making immediate staff planning decisions.
"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen
Marketing Director, C&A The Netherlands
The result
Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions. This real-time data ensures C&A continues to make informed decisions that boost customer satisfaction, drive financial growth, and enhance their store value.
The result
Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions. This real-time data ensures C&A continues to make informed decisions that boost customer satisfaction, drive financial growth, and enhance their store value.
The result
Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions. This real-time data ensures C&A continues to make informed decisions that boost customer satisfaction, drive financial growth, and enhance their store value.
1500+
European stores
4
Decades of trust
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
More about C&A
C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.
Contact
Get in touch
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Contact
Get in touch
Do you have a question, need a specific quote, or would you like to discuss your business needs with one of our data experts? Fill out the form below, and we'll get back to you as soon as possible.
Looking for support?
Go to the