Stedelijk Museum Amsterdam

'The system is valuable and very accurate for the Stedelijk. Every minute, the system is loaded with new counting information and gives an accurate picture of the number of visitors in STEDELIJK BASE. With these data we can react on time for Crowd control. The pleasant contact with the sales manager, the fast installation and the trouble-free operation of the system have certainly fulfilled the promise from PFM.'

Sander Boorsma Chief Security Officer Stedelijk Museum Amsterdam

Company information
The Stedelijk Museum was founded in 1874 by a group of private citizens in Amsterdam, led by C.P. van Eeghen, who donated funds and their art collections to establish a museum in the capital of the Netherlands that would be devoted to modern art. The collection, housed at first at the Rijksmuseum, was moved in 1895 into the Museum’s own building, designed by A.W. Weissman.

The Stedelijk Museum Amsterdam is the place where everyone can discover and experience modern and contemporary art and design. The collection, consisting of painting, sculpture, photography, film and video art, installations, works on paper, artists' books, applied art and industrial and graphic design, consists of approximately 95,000 objects, from 1870 to the present.

A selection of almost 700 works from the collection can be seen permanently in STEDELIJK BASE and shows the development in the arts from the end of the nineteenth century until now. It is the perfect entry point for those who want to get acquainted with modern art and design, while the art lover can discover the well-known Stedelijk icons in a new context. In addition, there are constantly changing exhibitions, current and thematic presentations on the ground floor and temporary exhibitions on the first floor.

Request
On 16 December 2017, Stedelijk Museum Amsterdam opened its new collection set-up. The STEDELIJK BASE designed by OMA is the final piece of the museum's reorganization. Approximately 750 works of art from the collection were presented in a 'circuit' by the wing opened in 2012. The new set-up will be on display for five years.

The installation covers all the halls of the new wing and starts in the ground floor with the arts of before 1980. For this room, the ABN Amro room, we were asked whether the PFM systems could provide real-time insight into visitor numbers.

Solution
Based on the above question, we have offered the following solution:

1)      Real-time data

We have installed a footfall system that displays the number of visitors in the ABN Amro room real-time. The maximum number of visitors cannot be exceeded due to the protection of the art and the safety of the visitors.

2)      Clear Dashboard

We have set up a dynamic web portal in which you can see the number of people in the room on a PC, laptop or tablet. At any time during the day you can see how many people have entered the room and the total number of people at that moment. The SMA dashboard is located at the cash registers so that ticket sales can be temporarily stopped when the maximum number of visitors has been reached. In addition, security in and around the ABN Amro room also has real-time mobile insight into visitor numbers. At the end of the day, the Dashboard provides insight into the total number of visitors who visited that day.

3)      Quick delivery

The first contact between Stedelijk and PFM was in early November in 2017. The request was clear: On 15 December 2017 the system had to be fully operational. After discussing the quotation mid-November, immediate steps were taken and a custom-made system was designed and installed. We went live on December 15th 2017 as promised.

Results
The PFM solution offers important insights to the Stedelijk museum, because it provides information on people movement in the ABN Amro room. In addition to the desired real-time insight into the number of visitors at any time of the day, it also gives a total picture of the number of visitors per day, week, month and year.

If you would like to know more about the Stedelijk Museum, please click here