Proudly supporting those who serve

PFM proundly supporting those who serve

Armed Forces Covenant

 The Armed Forces Covenant is not a charitable organisation. It is a promise from the nation to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and are not disadvantaged in their day-to-day lives.

We are committed to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

To those who proudly protect our nation, who do so with honour, courage, and commitment, the Armed Forces Covenant is the nation’s commitment to you. It is a pledge that together we acknowledge and understand that those who serve or who have served in the armed forces, and their families, should be treated with fairness and respect in the communities, economy and society they serve with their lives. The Armed Forces Covenant relies on the people, communities, and businesses of the UK to actively support it in order to make a difference. 

A promise by the nation

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Proudly supporting those who serve
Phil Cox, Managing Director PFM UK

PFM UK wanted to support the Armed Forces Community as these service personnel put their life, bodies and minds on the line so that we can enjoy the day to day freedom that we have become use to.

If we are able to support just one single person that has served in our Armed Forces, and help their transition back to their families and life outside the forces I would consider this a success.

PFM welcomes the opportunity to support a wide range of services offered by this community that vary greatly from supporting dealing with the loss of a loved one to helping to find jobs and training, they can help in all sorts of ways.”

Armed Forces Covenant Logo

For more about the Armed Forces Covenant and what it means for you, visit