Edwin Brugman of SCN talking to Joost van Vlimmeren (data analyst at PFM Footfall Intelligence) and Joost van Dijk (account manager shopping centers at asr real estate) about the importance of data, the added value of data analysis and interpretation and the PFM Event Monitor .
PFM’s product Event Monitor is a result of the prediction model that has existed for some time. Van Vlimmeren: “That is not a general model, but a tailor-made product that takes the situation and historical data of a specific shopping center into account and other factors related to the visitors of a shopping center. Such as the weather (temperature, precipitation, sun hours) and also things like consumer confidence, salary payment and child benefit. If we can accurately predict a shopping center after a period of time, we can also determine the influence of external factors.’
Read the full interview here.