PFM Footfall Intelligence values the careful handling of data. We therefore decided to join the PrivacySIG. The Privacy Special Interest Group is a non profit organisation consisting of companies which are developing or involved in the next generation of visitor analytics. It has developed a common "Code of Conduct" which is an agreement between all members to follow common rules to ensure and improve the privacy of individuals. Read more about PFM Footfall Intelligence joining PrivacySIG here.