In 2010 Bart Schmitz came up with the idea to launch an industry index for real estate parties in the Netherlands. An economic barometer as a benchmark that would outline a national picture of Shopping in the Netherlands, in which visitor numbers would form the basis. After an intensive preparation and development process in which suppliers of counting systems, retail property owners, IVBN and StiVAD have worked closely together, we can proudly say that the national Footfall index, Footfall Index Netherlands (FIN), is here to stay! With the introduction of the FIN, investors, asset managers and shopping centre managers now have an instrument at their disposal with which they can compare the primary KPI’s of their own shopping centre with others and also with the market in general. That gives insights that haven’t ever been available up until now. So what exactly is the FIN composed of at this moment? Right now we are calculating with 100 shopping centres from ten portfolios. That amounts to 1,5 million m2 of retail area, 24 million visitors and 4,700 outlets. With the FIN, a user has the largest data pool available in this area. One can compare the shopping centre that is the subject of research with similar locations and not just with the own data of previous periods. Read the full article here. Would you like to know more? Please contact Ian Muir, firstname.lastname@example.org.